SPORT CODES AND CONVENTIONS

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•  Professional, celebrity experts 
•  Studio set location or at site of sporting event 
•  Music used for dramatic effect and to add tension 
•  Medium shots for expert discussion 
•  Discussions informal and conversational but using key terminology of the sport  Live audio to convey the atmosphere of the event 
•  Use of replay, slow motion 
•  Footage of behind the scenes narrative to enhance audience support 
•  Interviews
• AUDIENCE 
•  Audiences are encouraged to participate and interact in a number of ways 
•  Audiences delivered to advertisers 
•  Audiences part of the expert team
• INSTITUTION 
•  Large sporting events are flagship, high –budget broadcasts for institutions. They should be representative of the best on offer by the channel 
• REPRESENTATION 
•  Often males represented. Consider the representation of males in the domain of sports coverage. 
•  Binary oppositions – Winners vs Losers, Us vs Them, Champions vs Underdogs 

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