You will need to be familiar with the following media studies terms:
Selection: The idea that producers and audiences are both selective, eg: editors select the news from that day's events and audiences select what to watch and remember.
Anchorage: a way of ‘tying down meaning’, without anchorage meaning could be polysemic – open to various interpretations, eg a caption anchors meaning to a photo, music anchors mood in a media text.
Exercise around the coverage of The London riots!
Selection: The idea that producers and audiences are both selective, eg: editors select the news from that day's events and audiences select what to watch and remember.
Construction: The idea that a media text is not a window on the world but is a product of individuals in organisations making decisions over the selection of content. In other words;
we see what they want us to see.
Exercise around the coverage of The London riots!
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