6.1.14 Objectives:
To recap on audience theory by discussing the keywords and terminology required to produce reports.
To finish first the two stages of reports prior to production commencement.
EFFECTS THEORY:
Describe the effects theory which has proved to be over simplified
Class:
One of the most common ways of identifying a target audience is the social-economic model. Even though this model, used by the NRS (National Readership Survey Ltd), has been used for a long time, it is still useful way of identifying an audience and deconstructing a text.
What are the categories?
______________________________________________________________
Stuart Hall deals with ‘Reception Theory’ study which determines how different audiences view the same text.
He found that the way audiences interpreted a text generally fell under one of the following:
What are the categories?
______________________________________________________________
Uses and Gratification Theory
This theory is the opposite of effects theory because it relies on the premise that audiences have free will and choose to consume certain things for different reasons. The theory was developed in the 1960s and was in expanded in 1974 by Blumer and Katz who suggested a series of possible reasons why audience members might consume a media text
________________________________________________________________
THE FOUR C’S (cross-cultural consumer characteristics):
This is one of the earliest, but still most popular, ways of profiling audiences. It profiles the audience in terms of wants and needs, not simply demographic.
What are the categories?
_________________________________________________________________________
Task: Continue to finalise your reports wjich should be submitted by the end of the week.
Any issues with this deadline see me please.
To recap on audience theory by discussing the keywords and terminology required to produce reports.
To finish first the two stages of reports prior to production commencement.
EFFECTS THEORY:
Describe the effects theory which has proved to be over simplified
Class:
One of the most common ways of identifying a target audience is the social-economic model. Even though this model, used by the NRS (National Readership Survey Ltd), has been used for a long time, it is still useful way of identifying an audience and deconstructing a text.
What are the categories?
______________________________________________________________
Stuart Hall deals with ‘Reception Theory’ study which determines how different audiences view the same text.
He found that the way audiences interpreted a text generally fell under one of the following:
What are the categories?
______________________________________________________________
Uses and Gratification Theory
This theory is the opposite of effects theory because it relies on the premise that audiences have free will and choose to consume certain things for different reasons. The theory was developed in the 1960s and was in expanded in 1974 by Blumer and Katz who suggested a series of possible reasons why audience members might consume a media text
________________________________________________________________
THE FOUR C’S (cross-cultural consumer characteristics):
This is one of the earliest, but still most popular, ways of profiling audiences. It profiles the audience in terms of wants and needs, not simply demographic.
What are the categories?
_________________________________________________________________________
Task: Continue to finalise your reports wjich should be submitted by the end of the week.
Any issues with this deadline see me please.
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