Conventions of Teaser Posters

Conventions of Teaser Posters 

Teaser posters are a way in which Hollywood studios are able to ram up interest in their upcoming production. Often the detail is kept to a minimum for example: 

Although the iconography of Batman is in the poster (the symbol of the bat) it is difficult to disseminate any plot details from the poster. By keeping the information to a minimum it helps to keep the audience interested without overwhelming them with plot details. 

Another good example of this minimalist approach is:

The Scream 4 poster is designed with a pre-target audience in mind. The tag line "New Decade. New Rules" implies a pre-existing fan base whom have saw the previous 3 instalments and therefore creates a feeling of exclusivity to the audience.