Friday 21 February 2014

Representations - The role of selection, construction and anchorage in creating representations 25/3

You will need to be familiar with the following media studies terms:

Selection: The idea that producers and audiences are both selective, eg: editors select the news from that day's events and audiences select what to watch and remember.


Construction: The idea that a media text is not a window on the world but is  a product of individuals in organisations making decisions over the selection of content. In other words;

we see what they want us to see.

Anchorage: a way of ‘tying down meaning’, without anchorage meaning could be polysemic – open to various interpretations, eg a caption anchors meaning to a photo, music anchors mood in a media text.

Exercise around the coverage of The London riots!

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